The web map display is an interactive capability, so there is no specific workflow required. The following is one way to approach working with web map displays.
Display the default web map, using the webmap function. You can also
specify a base layer (also called a basemap) when you
create the web map with the webmap function.
Select a base layer map from the Layer Manager. The toolbox supports over a dozen base layers from popular web map providers. You can also add custom base layers.
Navigate around the web map, using the zoom tool and moving the map
interactively (panning). You can also specify the visible portion of the web
map programmatically using the wmlimits, wmzoom, and wmcenter functions.
Select additional layers to overlay on your web map from the overlay
layers listed in the Layer Manager. You can also create overlay layers using
the wmline, wmmarker, and wmpolygon functions. Use
wmremove to remove layers that
you’ve added.
Print the map, using the wmprint function.
Close the map, using the wmclose function.